Project Duo

Business area: Retail Design
Brief: Brand Identity, Website and Product Documentation

The brief for this job was to create branding that would work in a B2B capacity within the global bicycle industry while also incorporating style pointers from cutting-edge bike brands.

To achieve this, a bespoke font was worked up and a matching brand device featuring the 'p' and 'd' letters formulated to create an original and on-brief design.

The website was then built around this look and feel and utilises image sliders and pop-ups to display the products produced by Project Duo.

Retouching of event snapshots in order to build brand equity when faced with a limited budget was also a key requirement and has resulted in imagery that appears to have been generated on an expensive photoshoot.

Project Duo brandingProject Duo websiteProject Duo websiteProject Duo retouching exampleProject Duo retouching example