The London Tango Festival
Business area: Arts & entertainment
Brief: Brand identity, posters, flyers, website
This was a really enjoyable brief to work on as I was heavily involved with all that was going on around organising this dance festival.
First up, this event needed a strong identity with stand-out and which embodied the nature of tango. A font that reflected the dynamism of the movement and a key piece of tango symbolism – the rose – were elements brought together to bring about a vibrant and memorable brand device.
Once the identity was in place, the other marketing and information materials were built around it to provide a cohesive look.
