The London Tango Festival

Business area: Arts & entertainment
Brief: Brand identity, posters, flyers, website

This was a really enjoyable brief to work on as I was heavily involved with all that was going on around organising this dance festival.

First up, this event needed a strong identity with stand-out and which embodied the nature of tango. A font that reflected the dynamism of the movement and a key piece of tango symbolism – the rose – were elements brought together to bring about a vibrant and memorable brand device.

Once the identity was in place, the other marketing and information materials were built around it to provide a cohesive look.

London Tango Festival: brand identityLondon Tango Festival: posterLondon Tango Festival: flyerLondon Tango Festival: websiteLondon Tango Festival: website