The Sun: Studio Management

Business area: Newspapers & media
Brief: Studio management

As the News International creative team (NI Creative), The Sun was one of the three key brands we supported through our creative and production remit.

The Sun has the largest circulation of any daily newspaper in the United Kingdom and has recently launched a Sunday edition. It also has online, iPad, Android and smartphone offerings.

It has a range of sub-brands such as Sun Bingo and Dream Team (fantasy football), and runs large promotional campaigns such as £9.50 Holidays and Lego tie-ins.

In my role as Studio Manager, I was the central point of contact for all creative briefs for The Sun and managed our resource, client expectations, systems and accountability.

NI Creative produced over 3000 pieces of artwork a year for The Sun.

The types of work we would cover were many and varied and included:

Brand advertising and campaigns
In-paper ads and co-brands
Digital ads and co-brands
Event materials
Retail and POS materials

Sun PerksSun Lego promotionDream TeamSun Bingo