The Sun: Sun Perks

Business area: Newspapers & media
Brief: Studio management for loyalty project

This job is an example of the type of project I managed as Studio Manager of the NI Creative team.

The project was for the launch of a loyalty scheme for Sun readers and all the follow up comms required to support the promotion. The activity ran for four months.

Around 30 separate jobs were briefed into the team and it was my role to review and conduct briefings, manage clients, schedule work, allocate design and copy resource and facilitate the process where possible.

The work produced included:

45 emails
8 promotional print ads
3 logo designs
3 DM letters and outers
Stickers and a stencil design
2 billboards
16 print brand ads
Radio script
12 digital ads

Sun Perks