The Sunday Times: Style

Business area: Newspapers & media
Brief: Ads for fashion supplement

This job involved producing a template style for promotional ads that appear in the Style fashion magazine that comes with The Sunday Times.

The approach was to create a classic and clean look that used editorial fonts in such a way as to give the pages a distinct identity without being too structurally rigid. This provided enough flexibility to accommodate a large variety of offers and imagery.

The Sunday Times: Style adThe Sunday Times: Style ads