The Times: brand campaign phase two
Business area: Newspapers & media
Brief: Adapts and additional executions for brand campaign
This job encompassed the second phase of The Times brand campaign also featured on this site.
It built on the original campaign by developing new full-bleed ad executions as well as promoting areas such as the Saturday Times and subscriptions.
Like the original campaign it involved taking artwork originated by a creative agency and managing the roll out of around 200 adapts for a variety of in-paper, digital and outdoor sizes.
New executions were then generated in-house, as were designs such as the subscriptions supplement featured on this page.
