The Times: Business
Business area: Newspapers & media
Brief: Ad executions and supplement
This brief was to extoll the business credentials of The Times through advertising and a supplement to be distributed in the financial zones of London.
Taking the fact that The Times is the leading brand for business decision makers, the idea behind the ads and supp cover is to quite literally show how The Times is number 1 in the city.
The internal pages of the supp features editorial content and is designed to have a clean brochure feel to improve accessibility with key facts of interest for the intended market clearly highlighted.
I worked with the current Editor of The Times on this project (he was then the Business Editor).
