The Times: Gastro Pubs
Business area: Newspapers & media
Brief: Identity, 28pp supplement, advertising
The brief for this job was to develop an identity and style for The Times Gastro Pubs dining promotion.
This was then to be applied to a 28-page supplement, supporting advertising and email communications.
The idea I developed was to use the chalkboard menu found in many pubs to communicate the promotion. In order to keep things cohesive, this style was applied to all elements of the promotion, including the supplement cover.
The logo device itself is designed to sum up the promotion in a clear and concise way while appearing contemporary enough to not make the promotion feel like the interior of an old English pub!
The supplement also incorporated feature spreads with content provided by editorial journalists – these were designed to be vibrant in order to sit perfectly alongside the identity and overall campaign look and feel.
