The Times: Screen Land Rover

Business area: Newspapers & media
Brief: Brand identity for sub-product

This job involved producing a brand device for a film sub brand of The Times called Screen. It is co-branded with the project sponsor, Land Rover.

The device was used on all promotions for Times film screenings, and it provides a classic, 'golden era' feel to the brand in support of the types of films that were to be screened as a part of the campaign.

The Times Screen brand identity