Unimagic

Business area: Technology
Brief: Brand identity

I designed the Unimagic brand as a part of the brief for developing a brand identity for Unipower Solutions (see work for this brand on my site). It was a start-up company with a different angle on retail technology.

The idea was to develop a device that linked back to the 'magic' aspect of the name - hence the Escher style impossible U-shape. This also fitted with the desire for a less corporate feel.

Unimagic