Unipower Solutions
Business area: Technology
Brief: Brand identity and marketing materials
This job involved building a brand for this technology company which specialises in products and IT solutions for businesses in the retail sector.
We embarked on the process for understanding the company, its products and objectives which allowed us to decide on the proposition of 'Revolutionising the Consumer Experience' as the core statement around which to build the brand.
The brochure comms followed this lead while the logo device and font were designed to steer clear of short-term tech company graphics in favour of an approach with a more solid and memorable look.
